Soziale Medien als politischer Informationskanal
DOI:
https://doi.org/10.15203/ozp.2726.vol48iss1Keywords:
Soziale Medien, politische Information, Mediennutzungsverhalten, Vertrauen in Politik, quantitative Analyse, UmfrageAbstract
Ein lebendiger politischer Diskurs ist ein wesentlicher Bestandteil einer funktionierenden Demokratie. Mit steigenden Nutzerzahlen der sozialen Medien besitzt auch die politische Diskussion, die über diese Plattformen geführt wird, eine zunehmende Bedeutung. Die vorliegende Studie untersucht deshalb die KonsumentInnen von politischer Information über soziale Netzwerke anhand des wenig untersuchten Fallbeispiels Österreich. Unsere Modelle basieren auf einer Sekundärdatenauswertung der Studie Digitalmonitor (N=1.200). Die Ergebnisse zeigen, dass die NutzerInnen von politischer Information über soziale Netzwerke unter anderem politisch stark interessiert, auf einer Links-Rechts-Skala eher extrem eingestellt sind und ein geringes Vertrauen in traditionelle Medien haben. Der neue Informationskanal sorgt nicht zwangsläufig für einen gleichberechtigteren Zugang zu Information. Für Menschen, die mit dem bisherigen Angebot nicht zufrieden waren, bietet er jedoch eine Alternative.
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